Victory for Schools as Irish Independent Scraps Voucher Scheme [indymedia.ie]
- Published: 27 January 2010
Irish primary schools celebrated a victory this week as Independent Newspapers abandoned their “Building for the Future” scheme just weeks after its high-profile launch.
It is the first time a major in-school marketing promotion has been scrapped and is an embarrassing climb down for Independent and their co-sponsors Bank of Ireland.
Full Story: www.indymedia.ie
