Survey reveals Irish teenage tech trends [siliconrepublic.com]
- Published: 14 January 2011
Many of the tech trends among Irish teenagers include social networking usage, mobile preferences, online media consumption and internet purchasing habits, a survey suggests.
Cork and Dublin-based Mulley Communication conducted the survey with 100 teenagers aged between 13 and 19.
"While we may speculate on how teenagers consume and pay for media, this survey was designed by teenagers and distributed by them so I hope this is reflective of what interests them,” said Damien Mulley of Mulley Communications
"We have a country full of people, not even finished school yet, who can run rings around us when it comes to usage of digital media.
“There's lots of talk of smart economies but maybe we should get our digital natives to dictate some policies to us for a change. After all, it was digitally savvy kids who were the founders of Facebook and so many other start-ups,” said Mulley.
Communications
The survey found mobile phones are the most treasured items in teens' possession, and 74pc access the internet through their phones.
Some 44pc of teenagers are on the Meteor network. The most common phone was found to be from Nokia, however, 66pc of teenagers want an iPhone.
Fifty-six per cent of survey participants communicated with their friends through text, while 38pc chatted to them through Facebook. Email was still somewhat popular, with 27pc of teenagers corresponding with friends through this channel.
