Ministers Quinn and Bruton Launch New International Brand for Education in Ireland [enterprise-ireland.com]
- Published: 24 June 2011
The Minister for Education and Skills Mr Ruairí Quinn T.D. and the Minister for Jobs, Enterprise and Innovation Mr. Richard Bruton T.D. today (24/03/2011) jointly launched “Education in Ireland” - the new umbrella brand for marketing the Irish higher education and the English Language Sectors internationally. The new brand is one of the commitments in the Programme for a National Government 2011-2016.
The Minister for Education and Skills Mr Ruairí Quinn T.D. and the Minister for Jobs, Enterprise and Innovation Mr. Richard Bruton T.D. today (24/03/2011) jointly launched “Education in Ireland” - the new umbrella brand for marketing the Irish higher education and the English Language Sectors internationally. The new brand is one of the commitments in the Programme for a National Government 2011-2016.
The drive to promote Irish education abroad, which is led by Enterprise Ireland, aims to double the number of international students studying in Irish higher education institutes 2015. Around 26,000 international students currently undertake third level education in Ireland. The combined value of third level and English language international education in Ireland is estimated to be currently worth €900m to the Irish economy.
However, the strategic imperative to promote Irish education internationally goes deeper than immediate economic benefits such as increased spending by international students in our economy. The internationalisation of Irish education is seen as a critical element to support Ireland’s international trading relationships and export-led economy.
Full Story: www.enterprise-ireland.com
